Three little phrases

Cheryl’s grandfather was not so good with some of his business practices, but he invented the machinery that made the world’s first fried apple pie that is sold all over the world today. He had the first patent on the fried pie (now baked!) in the early 1950s when a man named Ray Kroc (of McDonald’s fame) came to him and asked him to manufacture a 3 oz. pie. Mr. Keathley refused to do that and told Mr Kroc that if he wanted to buy pies from him that he would have to buy his 4 oz. pie. Mr. Keathley walked with the Lord all his life, and the Lord blessed him with several successful businesses. He never finished high school, but he was a brilliant man.

Cheryl’s father was also a very successful businessman in the baking industry and later in life as an entrepreneur. He did finish high school, and then he joined the army and served as an officer at the Nuremberg Trials after World War II, and he had many great stories about the Nazi leaders who were tried at the famous trials after the second Great War. Maurice was wounded in the Korean War, and he retired from the military as a Lt. Colonel after years of reserve service. He was a life-long Optimist and once served as Vice President of Optimist International. During his entire successful business career he served as a part-time Minister of Music in several churches in the Memphis area.

Among these many very successful endeavors, I think that one of his greatest achievements was that he was recognized by his peers as a very intelligent man—even though he only had a high school education. He often walked among very famous scientists, academicians and businessmen, and they would usually come away from the conversation telling others what a bright man was this Maurice Keathley.

Maurice had a secret weapon and it was actually three very simple phrases. Whenever he was with someone who was much brighter than himself or when he was with a person or persons and he did not understand the topic of the conversation, here’s what he would do: he would listen closely and make sure that his body language indicated a high level of interest, and he would intersperse the conversation with these three short quips: “It could very well be.” “Yes, indeed.” “Among other things.”

I have tried using these three small phrases, and it works. Now you can easily over-use that “Yes, Indeed,” so you have to change your voice inflections and the way you say it so that you say it differently each time. Try it and you will see that it works. People will think you are very smart. Why? Because you agree with them!